The main task was to create a media campaign to emphasize the leadership of the Metinvest Group in the industry and on the occasion of its 15th anniversary
The concept "Doing ukrainian for 15 years" was developed, which demonstrated the inseparability of Ukraine and the Metinvest company with the help of a split screen
The main video "Doing Ukrainian" was broadcast on 14 national TV channels of the country. The work was seen by 39 million Ukrainians on television and 10 million on YouTube
1,900+ publications with a total reach of 4.8 million were published in social networks.
More than 160 materials on the topic were published in the top Internet and print media of Ukraine, and 12.3 million readers saw them.
In addition, an outdoor advertising campaign was implemented, and radio jingles were also played.
A web site was developed where audiences can view the most significant objects made of the Group's metal in 3D format, and the site also contained information about the company's work and aspirations. The site was visited by 200,000 unique users in the first month of its operation.
A special platform was created where famous Ukrainians told what they are doing for Ukraine. Among them are outstanding personalities, the world champion in fly aerobatics, famous and budding businessmen, who were united by the fact that they doing Ukrainian.
Overall, the campaign achieved
40 mln
Unique users in the world
100 mln
Contacts with audiences
12 mln
Readers saw publications in mass media
17 mln
Readers saw a banner ads